Apollo Tyres expands Manchester United partnership
Date: 28 Aug 2015
Leading India tyre maker
Apollo Tyres has expanded its association with Manchester United Football Club to
the whole of Africa, Malaysia, Vietnam, Philippines, Singapore,Cambodia, Laos,
Myanmar and Brunei. The tyre major already has an association spanning 67
countries in Asia, Europe and few countries of Africa. Marco Paracciani, Chief
Marketing Officer, Apollo Tyres Ltd, said, “The last two years of our
association with Manchester United Football Club has helped increase the
awareness for the ‘Apollo’ brand across select markets. This expansion will
help us in our brand building journey in the African and South East Asia
regions and support our growth initiatives in various countries in the
regions.”
The association between the
two organisations has resulted in the introduction of Apollo and Manchester
United branded tyres in India, Thailand and the UK. Last year, a ‘Go The
Distance’ football pitch, made using recycled rubber, was also inaugurated at
Old Trafford in the UK. Similarly, carrying forward the association, the two
organisations came together to nurture young football talent from India.
Manchester United’s Group
Managing Director, Richard Arnold commented, “Since becoming a partner of
Manchester United in 2013, Apollo Tyres have demonstrated their commitment not
only to the partnership, but also to our fans. They have introduced some
amazing initiatives, including the installation of its community ‘Go The
Distance’ pitch at Old Trafford, and more recently, its week long football camp
held in India in conjunction with the Manchester United Soccer School, aimed at
inspiring India’s next generation of sporting stars. Apollo Tyres have shown
how through our partnership they can create programmes like this that not only
give something back to the community but also increases the company’s brand
awareness in key markets. With theexpansion of its rights into these new
territories, we hope to bring many more exciting enterprises to our fans.”
Source: Apollo Tyres